Kuala Lumpur:  New Balance is celebrating "Grey Day"—a day that pays homage to the new and classic expressions of the brand's enduring legacy in the colour grey, on Friday. In the late 1970s, grey was initially born as a solution for urban runners whose white shoes were destroyed by city conditions. The grey suede reinforced durability, matched the asphalt colour, and fit seamlessly into consumers' lifestyles. After countless iterations of grey products, the paint's and New Balance's connection remains everlasting and endlessly versatile.

In tribute to Grey Day, the brand will release several exclusive new products, including:

● A bespoke "Moon Daze" collection will include versions of three classic New Balance silhouettes: the 550, 580 and 9060. Drawing inspiration from the future and prompting us to think further beyond our world, "Moon Daze" begs the question: What would shoes look like after walking on another planet? 

● A MADE in USA* capsule which outfits the 990v4, 990v6, 996, and 998, in grey hues. 

The brand will also launch a curated shop of existing grey footwear and apparel on https://www.newbalance.com.my/the-grey-shop/. 

"To New Balance, the colour grey represents a history of innovation and serves as a global symbol of style - it is emblematic our unique path forward," said Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising at New Balance. "Grey Day is a moment for the brand to declare our unwavering position at the intersection of performance and style, and celebrate the design innovation that continues to propel us into the future."

The Grey Day "Moon Daze" collections will be available at New Balance Pavilion K.L. and Sunway Pyramid store and online at  www.newbalance.com.my starting from 12 May 2023. 

The U990TA4 is now available online and at the Pavilion K.L. store for the Made in USA collection. Other silhouettes from this collection will be released locally at later dates.

*Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection with a domestic value of 70% or greater.